Legal
Privacy Policy
1. Who we are
Salt Data Innovations ("Salt Data", "we", "us") operates this website. This Privacy Policy explains how we collect and use personal data when you visit our website or contact us.
2. Data we collect
We may collect the following categories of data: • Contact data you provide via forms (name, email address, message content). • Technical data collected automatically by our hosting provider for server-side analytics and security (IP address, device and browser type, pages viewed, date/time of access). • Analytics data collected via Google Analytics 4 (page views, session duration, traffic sources, device information), only when you consent to analytics cookies. • Marketing data collected via Google Ads (conversion tracking, ad interaction data), only when you consent to marketing cookies. • Theme preference (light/dark mode) stored locally in your browser. This data is never transmitted to us.
3. Why we use your data (purposes)
We use personal data to: • Respond to inquiries and provide requested information or proposals • Operate, secure, and improve our website and services • Monitor performance and prevent abuse or fraud • Maintain business records and comply with legal obligations where applicable
4. Legal basis (GDPR)
Where applicable, we process data based on: • Legitimate interests (website security, service improvement, responding to business inquiries) • Contract steps (to prepare or perform a service agreement) • Legal obligation (where required by law)
5. Cookies and consent
When you first visit our website, a cookie consent banner allows you to choose which categories of cookies to accept. Your choice is stored so the banner does not reappear on subsequent visits. You can change your preferences at any time by clicking "Preferences" in the cookie banner. We use the following categories of cookies: • Necessary: Essential for the website to function. Always active. Includes the cookie that stores your consent preferences. • Analytics (Google Analytics 4): Collects anonymous data about how the site is used (page views, session duration, traffic sources). These cookies are only set if you consent. Data is processed by Google LLC under the EU-US Data Privacy Framework. Retention: up to 14 months. • Marketing (Google Ads): Used for conversion tracking and measuring the effectiveness of advertising campaigns. These cookies are only set if you consent. Data is processed by Google LLC. All non-essential cookies default to disabled until you give explicit consent. If you reject cookies, no analytics or marketing data is collected. In addition, we use Cloudflare Web Analytics to measure aggregate website performance. This service does not use cookies, does not track individual users, and does not collect personal data. It operates independently of your cookie preferences. We also use your browser's local storage to remember your theme preference. This data stays entirely in your browser and is never transmitted to our servers.
6. AI chat assistant
Our website includes an AI-powered chat assistant to help visitors learn about our services. The chat assistant is powered by Anthropic's Claude AI. • The chat does not use cookies and does not collect personal data unless you voluntarily provide it (e.g., your name or email in the lead capture form). • Conversations are logged for quality improvement purposes. Logs are stored in Cloudflare KV and do not contain personally identifiable information unless you share it. • If you submit your contact details through the chat's lead capture form, this data is processed by Formspree (the same service used for our contact form) and forwarded to us via email. • Chat messages are sent to Anthropic's API for processing. Anthropic does not use API inputs to train its models. See Anthropic's privacy policy for details on their data handling practices.
7. Sharing and processors
We use the following third-party services to process data on our behalf: • Cloudflare (US), website hosting, CDN, Web Analytics, and consent record storage. Operates under the EU-US Data Privacy Framework. • Google LLC (US), Google Analytics 4 and Google Ads, only when you consent to the respective cookie categories. Operates under the EU-US Data Privacy Framework. • Formspree (US), processes contact form submissions and chat lead capture forms, forwarding messages to us via email. • Anthropic (US), processes chat conversations via the Claude AI API. Anthropic does not use API inputs to train its models. • Cal.com, Inc. (US), processes consultation booking data (name, email, selected time slot) when you schedule a call through our website. All services process data under appropriate safeguards.
8. Data retention
We retain personal data only as long as necessary for the purposes described above, or as required by law. Website security logs may be retained for a limited period to support security and troubleshooting.
9. Your rights
Depending on your jurisdiction, you may have rights to access, rectify, delete, restrict, or object to processing, and to data portability.
10. Contact
For privacy-related requests, please contact us using the contact details provided on this website.
11. Changes
We may update this Privacy Policy from time to time. Updates will be published on this page with a revised date.